If you are in even planning and promoting business, you probably know how the use of social media can be really useful to you. If not, it is time to educate yourself about the good ways how you can use social media as a powerful tool that will gain you access to the maximum exposure you need to do your promotion.
No matter what you are hosting, just an online event or a physical conference, the principle is the same. You can read all about how you can increase engagement and awareness for your event.
One of the best platforms for such activities is Facebook. Its custom audience allows you to show ads to your visitors. Anyone who already paid a visit to your website will be able to see these ads. This is what is popularly known as remarketing or retargeting.
Social networks are the best for even promotions
There are useful tricks how you can influence and impact your visitors by showing them event ads when they enter or exit your website. This is a very effective strategy because you make people see your event ad over and over again. That way, you make sure that they make an action that is beneficial to you.
You can create your own custom audience. If you can provide catchy audio and great visuals from any of the previous events, that would be also very helpful. People are used to taking a look at what they are buying before they decide to attend.
You can greatly influence their final decision if you provide a unique opportunity to convey the excitement and energy of your previous events. There is also one more advantage when it comes to video material. Videos can be shared among the friends on Facebook so, you can initiate engagement opportunities that way too.
Nothing can work better than good testimonials. If you have some great comments about how it was on some of the previous events, you can use them to your advantage. Capture the statements of the excitement as proof.